To Get Ideas
After reading an article on picnic catering in the ICA's CommuniCater I contacted the ICA member who wrote it. She shared her menus, staffing ideas, lay-outs and encouragement. As a result we opened up Cowtown Catering. That was three years ago and we're still going strong.
Joanne Katz and Peggy Beck Neusteter
Three Tomatoes Catering,
To Meet People
I met so many interesting people at the ICA's Washington DC annual conference. An owner-operator from West Texas wrote me a letter saying he wanted to relocate and was interested in working for my company. Six months later he was hired. Today he is an event designer for Ridgwells, a direct result of me attending the conference.
To Solve Problems
I learned so many fabulous ideas at the conference, particularly about crisis management. Now I call people all over the country on a regular basis to help me out with projects. The network is unbelievable!