About The Annual Conference
When and where is this year's conference?
What is the event schedule?
What are the educational tracks?
How do I register?
Where can I stay?
February 15-18, 2003 in San Francisco
Please see our Conference Schedule page.
The challenges of running a catering business can be arresting! Working in and through difficult economic climates, downsizing, reorganizing and evaluating your business can be liberating! Break out and learn some golden rules to help bail you out of problem areas while making your business more prosperous.
Chef and Tastes:
Donít wait to hear about new food ideas through the grapevine. Uncork your imagination as our chefs and speakers present fabulous food ideas that help sell creative menus and increase profits.
The aura of creativity that will envelope you should not be mistaken for fog. Top designers share new creations and give their individual take on classic ideas and theme design.
The back of the house operation is the key to any successful business. The food is prepared, the staff is scheduled, now explore the areas that focus on getting your creations to the client.
Sales and Marketing:
Whether fishing for new clients or continuing to service the ones you have already, learn ways to promote your business through the benefits of publicity and innovative ways to hook and land new customers.
Registration is available on our registration page, via fax or by postal mail. A check or credit card number must accompany all registrations for each registrant to be considered confirmed.
The Westin St. Francis will be the official Conference Headquarters.
The Westin St. Francis
For reservations call 415.397.7000
Conference rates are $169 Ė $199 per night plus tax.